Eurojackpot

Agency: Serviceplan Campaign 2 | Production: Neverest | Director TVC: Lennart Ruff | DoP TVC: Marcello Kahl
Edit: Friedemann Schmidt, Katharina Seth | Animation & VFX: Manuel Kotulla, Robert Csakvari

What if … you would choose the correct lottery numbers for Eurojackpot and win about €90,000,000? 

Perhaps some would buy a castle for playing golf. That’s one concept of several TV-spots we produced for the transnational European lottery. The result: an annoyed butler, lots of 3D-Animation and a broken mirror.

Additionally we developed several full-animated TV-spots. The Jackpot sum was adaptable and shared the potential winning price at that stage. So on the spots were specifically related to TV-series as Auction Hunters or Modern Family and have been played in the commercial breaks before the episode started.
 

Mirror Break Reference

 

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